Consumer Healthcare and Veterinary Products Imports And Distribution
In addition to FMCG, we are a trusted name in the healthcare import and distribution sector, specializing in pharmaceutical, surgical, OTC (Over-the-Counter), and veterinary product lines. Our healthcare business arm partners with globally acclaimed manufacturers such as Servier, AstraZeneca, Mankind, Glenmark, Vexxa Lifescience, Elanco, Virbac, and Boehringer Ingelheim.
We cover all aspects of the supply chain, from product registration and regulatory approvals to marketing, distribution, and sales execution across the country. Our client-first approach ensures compliance, efficiency, and market reach, backed by a knowledgeable team of industry
Our Services
Our specialized Consumer Healthcare & Veterinary Division is dedicated to bridging the gap between global healthcare innovations and the Sri Lankan market. We manage every aspect of the supply chain—right from importation and regulatory approvals to distribution and market penetration. Here’s how we add value to our partners and the local healthcare ecosystem:
Importation and Clearance of Human and Veterinary Health Products
We handle the entire import process for a wide range of pharmaceutical, OTC (over-the-counter), surgical, and veterinary products. Our experienced team ensures all products are imported in strict compliance with national laws and best practices.
Key services include:
- Coordination with global suppliers and manufacturers
- Liaison with freight forwarders and logistics partners
- Customs documentation, HS code classification, and duty handling
- Temperature-controlled logistics for sensitive pharmaceuticals
- On-time delivery to ensure continuous supply to market
Registration and Compliance with Local Health Authorities
Sri Lanka has a well-regulated healthcare market, and all imported healthcare products must be registered with the National Medicines Regulatory Authority (NMRA) or relevant authorities. We facilitate this by offering:
- End-to-end product registration services (dossier preparation, submission, follow-ups)
- Regulatory consultation on documentation requirements
- Support with product renewals and variations
- Adherence to Good Distribution Practices (GDP) and relevant healthcare guidelines
- Liaison with veterinary regulatory bodies for animal healthcare products
This ensures that all products meet legal, safety, and quality standards before they reach the market.
Distribution Across Pharmacies, Hospitals, and Modern Trade Outlets
With an extensive distribution network, we ensure timely and efficient delivery to:
- Retail pharmacies (chain and independent)
- Government and private hospitals
- Veterinary clinics and pet care centers
- Modern trade retail chains (where OTC and wellness products are available)
Our logistics infrastructure includes centralized warehousing, regionally based delivery fleets, and advanced inventory tracking systems to ensure seamless stock management and nationwide availability.
Market Activation, Awareness & Brand Building Support
Launching a healthcare or veterinary product in Sri Lanka requires more than distribution—it needs strategic brand activation and consumer engagement. We support our partners with:
- Localized brand strategy and product positioning
- Awareness campaigns (digital, pharmacy, in-store, veterinary outreach)
- Medical representative and detailing services to doctors and veterinarians
- Participation in medical conferences and veterinary exhibitions
- Product training for pharmacists, vets, and key opinion leaders
We help global brands establish trust, build credibility, and gain momentum in local markets.
