FMCG Imports and Distribution
Tusay Holdings is proud to be one of Sri Lanka’s foremost importers and distributors of global FMCG brands. Our extensive partner network includes industry leaders such as Unilever, Nestlé, Reckitt, Procter & Gamble, Tyson Foods, Johnson & Johnson, Colgate-Palmolive, Fonterra Brands, Marico Limited, and Danone, among others.
Our core focus is to bridge the gap between international quality and local demand. We ensure imported products are efficiently cleared, stocked, and made available across modern trade, general trade, and sub-distributor channels nationwide. From everyday grocery items to personal and home care essentials, our supply chain is optimized to provide accessibility, affordability, and availability.
Our Services
At Tusay Holdings, we offer end-to-end services that ensure international FMCG brands successfully enter, operate, and thrive in the Sri Lankan market. We specialize in streamlining the entire supply chain—from importation to point-of-sale delivery—so that quality products reach consumers efficiently, consistently, and in compliance with all local regulations.
Import and Procurement of Quality Foods
We work closely with our global brand partners to import and procure premium-quality food products and fast-moving consumer goods. We ensure that each product meets local standards and consumer expectations in terms of freshness, taste, safety, and value.
Product Availability Across Retail Channels
We ensure that all imported products are readily available in outlets across the country, including:
- Modern trade (supermarkets, hypermarkets, and chain retailers)
- General trade (corner shops, small groceries)
- Horeca channels (hotels, restaurants, cafés)
This wide network ensures our partners’ products are visible, accessible, and stocked at the right place at the right time.
Full Import Process Support
Navigating international shipments and local customs can be complex. Our experienced logistics and compliance teams manage the entire importation and clearance process, including:
- Customs documentation
- HS code classification
- Duties and taxes management
- Coordination with freight forwarders and shipping lines
- Quality checks and inspection coordination
This ensures smooth, delay-free product entry into the country.
Sub-Distributor Network for Nationwide Reach
To support our large and diverse client base, we maintain an established network of regional sub-distributors across Sri Lanka. This structure allows us to:
- Serve even the most remote areas
- Maintain strong retail relationships
- Ensure faster delivery times and frequent restocking
- Provide local-level sales and merchandising support
Our sub-distributor system is vital for agile, cost-effective market coverage.
Robust and Scalable Distribution Network
Our logistics capabilities include central warehousing, cold chain solutions, last-mile delivery, and route optimization, enabling a seamless supply chain. We invest in:
- Fleet management systems
- Inventory tracking and ERP solutions
- Demand forecasting tools
- KPI-driven delivery operations
All these ensure that we consistently deliver on time, every time.
Bridging Global Brands to Local Consumers
One of our core strengths is acting as a strategic bridge between global multinational brands and Sri Lankan consumers. We help international brands:
- Understand local market dynamics
- Navigate cultural and retail expectations
- Establish strong brand presence
- Create visibility and demand at the point of sale
- Provide retail marketing and promotional support
Whether it’s a new product launch or an established global brand entering Sri Lanka, we ensure that your brand doesn’t just arrive—it grows, scales, and thrives.
